2026 LONDON EVENT INFO
DRINK EXHIBITOR PORTAL
9 CITIES + 25k PEOPLE = ONE HECK OF A PARTY
SCAMMERS
Important Notice: Beware of Scam Emails
Dear Exhibitors,
We have been made aware that scammers are attempting to deceive our exhibitors by offering a fake attendee list in exchange for payment. These fraudulent emails originate from Gmail accounts and are not legitimate.
Please note that any official correspondence from our team will come from an @iheartbeer.ca email address and will only be sent by Faron, Haben, or Matt. If you receive an email from any other sender, it is not from us.
If you encounter such an email, do not respond. Instead, please mark it as spam and disregard it.
Thank you for your vigilance in helping us maintain a secure and trustworthy event.
NEW
1 - The event is now ONE day with TWO sessions
2 - Parking is no longer covered in the booth fee, the cost is $7.00 at the recommended lot but you can choose to park anywhere.
3 - Our theme for the year is "Drink Local"
4 - Payment for extra supplies and/or rentals can be done directly within the portal in 2026.
IMPORTANT
1 - If you've never attended an I Heart beer event in the past, we recommend you read all the information provided.
2 - Carts are limited. If you have a portable cart, we recommend you bring one to speed up your unloading and loading times.
3 - Ice comes with your booth fee and can be picked up at the token booth with vouchers that can be found in your welcome package.
4 - Municipal water supply and drain is available within the hall.
5 - Any type of flame or heat at a booth requires a fire extinguisher for the entirety of the event.
EVENT INFO
BASIC INFO
- Official Festival Name: 2026 London I❤️BEER Festival
- Theme(s): Drink Local
- Festival Code: LON26
- Days: 1
- Festival Date(s): Saturday, March 21st, 2026
- Festival Sessions: 2
- Location: RBC Place London
- Location Address: 300 York St, London, ON N6B 1P8
HOURS
- Event Hours: 12:00 PM to 10:00 PM
- Unloading Hours: 8:00 AM to 11:00 AM
- Setup Hours: 8:00 AM to 11:30 AM
- Teardown Hours: 10:05 PM to 11:55 PM
TOKEN & ATTENDANCE INFO
- Token Value: $2.50 ($2.18 + $0.32 Tax)
- 2025 Venue Capacity: 5,000
- 2025 Projected Attendance: 4,000
- Festival Max Theoretical Attendance: 4,500
DRINK EXHIBITOR FEES
- 10x10 Exhibitor Space: $0 + 40% Revenue Split
EXHIBITOR FEE INCLUSIONS
- Table(s): 1
- Chair(s): 1
- Staff Passes: 2+
- Ice: 4 Bags (20+ Pounds Per Bag)
POWER
Power must be ordered through the venue using the link below. Every year we receive a discount code so please wait till we've secured the code. Once we've gotten a code, we'll post it here along with the deadline date for the discount.
✅ Venue Power Form (Must submit for Power): LINK (2026)
✅ Ontario Tradeshow Electrical Standards: LINK (2026)
DOWNLOADS
✅ SOP (Special Occasion Permit): (Coming 2026)
✅ Completed festival floor plan: (Coming 2026)
✅ Festival insurance requirements: LINK (2026)
✅ Venue loading dock directions: LINK (2026)
✅ Parking directions from the loading dock: (LINK (2026)
PROJECTIONS
*Latest Update: March 9th, 2025
* Our last update will be on Wednesday prior to the event.
- Cost Per Token: $2.50
- Max Number of Drink Exhibitors: 23
- Projected dollar spend per Attendee: $20.00
- Projected Attendance: 4,500 (1,250 + 1,350 + 1,900)
- Projected attendee-to-drink exhibitor ratio: 195.65
- Projected Average Samples per Drink exhibitor: 1,565
- Projected Average Ounces per Drink exhibitor: 7,826
RESULTS
✅ London: Mar 14th + 15th, 2025 - LINK (2025)
✅ London: LINK (2024)
HISTORY
London - Coming Soon