2025 PETERBOROUGH EVENT INFO
DRINK EXHIBITOR PORTAL
9 CITIES + 25k PEOPLE = ONE HECK OF A PARTY
SCAMMERS
Important Notice: Beware of Scam Emails
Dear Exhibitors,
We have been made aware that scammers are attempting to deceive our exhibitors by offering a fake attendee list in exchange for payment. These fraudulent emails originate from Gmail accounts and are not legitimate.
Please note that any official correspondence from our team will come from an @iheartbeer.ca email address and will only be sent by Faron, Haben, or Matt. If you receive an email from any other sender, it is not from us.
If you encounter such an email, do not respond. Instead, please mark it as spam and disregard it.
Thank you for your vigilance in helping us maintain a secure and trustworthy event.
NEW
Coming Soon 2026
IMPORTANT
1 - Carts will not be plentiful, we recommend you bring one if you have one.
2 - Ice comes with your booth fee and can be picked up at the token booth with vouchers that can be found in your welcome package.
3 - If using power, please bring lots of extension cords to get power from the main power panels.
EVENT INFO
BASIC INFO
- Official Festival Name: 2025 Peterborough I❤️BEER & Taco Festival
- Theme(s): Beer + Tacos
- Festival Code: PET 25
- Days: 1
- Festival Date(s): Saturday, April 12th, 2025
- Festival Sessions: 2 (1 on Friday & 2 on Saturday)
- Location: Memorial Centre
- Location Address: 151 Lansdowne St W, Peterborough, ON K9J 1Y4
HOURS
- Event Hours: Saturday - 12:00 PM to 10:00 PM
- Unloading + Setup Hours: Saturday - 8:30 AM to 11:15 AM
- Teardown Hours: Saturday - 10:15 PM to 11:55 PM
TOKEN & ATTENDANCE INFO
- Token Value: $2.50 ($2.18 + $0.32 Tax)
- 2025 Projected Attendance: 1,800
- Max Possible Festival Attendance: 2,000
EXHIBITOR FEES & INCLUSIONS
- 10x10 Booth Space Fee: $0 + 40% Revenue Split
- Free Parking Spot(s): 1
- Free Table(s): 1
- Free Chair(s): 2
- Free Staff Passes: 2
- Free Ice: 2 Bags per session (20+ Pounds Per Bag)
POWER
Power must be ordered no later than Monday, April 7th, 2025. You can now order directly through the portal using the links below. Once power has been paid, we will provide the venue with your power order and they'll make sure you're set up and ready to go for the event.
✅ 15 AMP Power: LINK (2025)
✅ Ontario Tradeshow Electrical Standards: LINK (2025)
PROJECTIONS
*Latest Update: March 25th, 2025
* Our last update will be on Wednesday prior to the event.
- Cost Per Token: $2.50
- Max Number of Drink Exhibitors: 16
- Projected dollar spend per Attendee: $21.00
- Projected Attendance: 1,800 (900 + 900)
- Projected attendee-to-drink exhibitor ratio: 112.5
- Projected Average Samples per Drink exhibitor: 945
- Projected Average Ounces per Drink exhibitor: 4,725
RESULTS
✅ Peterborough: LINK (2024)
✅ Peterborough - April 5th, 2025: LINK
HISTORY
Peterborough - Coming Soon