2026 TORONTO EVENT INFO
DRINK EXHIBITOR PORTAL
9 CITIES + 25k PEOPLE = ONE HECK OF A PARTY
SCAMMERS
Important Notice: Beware of Scam Emails
Dear Exhibitors,
We have been made aware that scammers are attempting to deceive our exhibitors by offering a fake attendee list in exchange for payment. These fraudulent emails originate from Gmail accounts and are not legitimate.
Please note that any official correspondence from our team will come from an @iheartbeer.ca email address and will only be sent by Faron, Haben, or Matt. If you receive an email from any other sender, it is not from us.
If you encounter such an email, do not respond. Instead, please mark it as spam and disregard it.
Thank you for your vigilance in helping us maintain a secure and trustworthy event.
NEW
1 - The event is now ONE day with TWO sessions
2 - Parking is no longer covered in the booth fee, the cost is $7.00 at the recommended lot but you can choose to park anywhere.
3 - Our theme for the year is "Drink Local"
4 - Payment for extra supplies and/or rentals can be done directly within the portal in 2026.
EVENT INFO
BASIC INFO
- Official Festival Name: 2026 Toronto I❤️BEER Festival
- Theme(s): Drink Local
- Festival Code: TOR26
- Days: 1
- Festival Date(s): Saturday, February 7th, 2026
- Festival Sessions: 2
- Location: Enercare Centre
- Location Address: #1, 100 Princes' Blvd, Toronto, ON M6K 3C3
HOURS
- Event Hours: 12:00 PM to 10:00 PM
- Unloading Hours: 8:00 AM to 11:00 AM
- Setup Hours: 8:00 AM to 11:30 AM
- Teardown Hours: 10:05 PM to 11:55 PM
TOKEN & ATTENDANCE INFO
- Token Value: $2.50 ($2.18 + $0.32 Tax)
- 2025 Venue Capacity: 3,531
- 2025 Projected Attendance: 4,000 - 4,500
- Festival Max Theoretical Attendance: 6,000
DRINK EXHIBITOR FEES
- 10x10 Exhibitor Space: $0 + 40% Revenue Split
EXHIBITOR FEE INCLUSIONS
- Table(s): 1
- Chair(s): 1
- Staff Passes: 2+
- Ice: 4 Bags (20+ Pounds Per Bag)
IMPORTANT
1 - If you've never attended an I Heart beer event in the past, we recommend you read all the information provided.
2 - Carts are very limited. If you have a portable cart, we recommend you bring one to speed up YOUR unloading and loading times.
3 - Ice comes with your booth fee and can be picked up at the token booth with vouchers that can be found in your welcome package.
4 - Municipal water supply and drain via a small sink near the token booth.
5 - Any type of flame or heat at a booth requires a fire extinguisher for the entirety of the event. Last year anybody with a tent needed a fire extinguisher. The code has changed and that is no longer the case.
6 - The parking lot (853) is directly across from the loading dock, directions will not be provided in the welcome package for this event since it's directly across the street.
7 - You'll be able to drive into the building to unload, please remove your vehicle as soon as all your items are out of the vehicle.
POWER
Power must be ordered through the venue using the links below. Every year we receive a discount code so please wait till we've secured the code. Once we've gotten a code, we'll post it here along with the deadline date for the discount.
✅ Venue Power Form (Must submit for Power): (Coming Soon)
✅ Ontario Tradeshow Electrical Standards: LINK (2026)
DOWNLOADS
✅ Vendor Guide: (Coming Soon 2026)
✅ SOP (Special Occasion Permit): (Coming Soon 2026)
✅ Completed festival floor plan: (Coming Soon 2026)
✅ Venue Power & Extra Parking Form: LINK (2025)
✅ Festival insurance requirements: LINK (2026)
✅ Venue loading dock directions: LINK (2026)
✅ Parking directions from the loading dock: LINK (2026)
PROJECTIONS
*Latest Update: Feb 13th, 2025
* Our last update will be on Wednesday prior to the event.
- Cost Per Token: $2.50
- Max Number of Drink Exhibitors: 29 (MAX, if an exhibitor backs out now, they will not be replaced.)
- Projected dollar spend per Attendee: $20.00
- Projected Attendance: 3,500 - 4,000
- Projected attendee-to-drink exhibitor ratio: 121:1 to 138:1
- Projected Average Samples per Drink exhibitor: 966 to 1,104
- Projected Average Ounces per Drink exhibitor: 4,827 to 5,520
RESULTS
✅ Toronto: February 15th, 2025 - LINK (2025)
✅ Toronto: LINK (2024)
HISTORY
Toronto - Coming Soon