9 CITIES + 25k PEOPLE = ONE HECK OF A PARTY
LONDON
2026 I❤️BEER FESTIVAL - MAR 21ST
Cowbell Brewing Co. Presents...
🚨 Early Bird pricing on now, Save 35% for a Limited time! 🚨
We are so pumped to be bringing back our 6th annual Hamilton I❤︎BEER Festival presented by Cowbell Brewing Co. on Saturday, March 21st, 2026 at the RBC Place London. Join us for a fun-filled day or night of beer, cider, and spirits sampling, games and dancing!
INFO
➡️ 19+ Event - Please Drink Responsibly
➡️ No refunds on tickets or tokens (Tickets & Tokens are Transferable on Showpass.com)
➡️ This is a 1 day event with 2 sessions
➡️ If you don't like beer, there are plenty of non-beer options like cider and spirits.
➡️ Designated Driver tickets are available at the door for $10.00 + Tax
🎟️ BUY Tickets 👉🏽 LINK
HELPFUL LINKS
🗓️ Join the Facebook Event Page for Updates: LINK
🗺️ 2025 Floor Plan: Coming January 2026
🌮 London Digital Menu Card: Coming Early February 2026
🌎 Join The I❤︎BEER Festival Facebook Group to stay in the Loop: LINK
🎟️ BUY Tickets 👉🏽 LINK
EVENT INFO
📍 Location: RBC Place London
🗺️ Address: 300 York St, London, ON N6B 1P8
📅 Date: Saturday, March 21st, 2026
🌎 Theme: Drink Local
🕰️ Time: Saturday - 12:00 PM to 5:00 PM and 5:00 PM to 10:00 PM
🧥 Coat Check: Yes ($5.00 near main entrance)
🎟️ BUY Tickets 👉🏽 LINK
TOKENS
Every I Heart Festival uses a token based system for both food and drink. Digital Tokens can be purchased with your tickets online, can be purchased separately online using this LINK or physically at the event (Cash only at the event).
💵 Token Cost: $2.50 Each - Includes HST
🪙 Tokens are used for both Food and Drink
📏 Beer Sample Size: 5 Ounces
🍺 Most Beer Samples are 1 token (Speciality Beers & Spirits can be more)
🍴Food Ranges from 2 to 6 tokens depending on portion sizes,etc
2025 DRINK
Cowbell Brewing Co. (Blyth, ON)
Junction 56 Distillery (Stratford, ON) • Founder's Original (Burlington, ON) • Rice Lake Hard Cider (Baltimore, ON) • Lake of Bays Brewing Co. (Baysville, ON)
Sandbagger Hard Seltzer (Toronto, ON) • NE1 Spirits (Mount Brydges, ON)
Two Loons Brewing (Toronto, ON) • Broadhead Brewing Co (Ottawa, ON) • Dusk To Dawn Brewing Co (Bowmanville, ON) • Black Swan Brewing Co (Stratford, ON) • Top Dog Brewing Company (Kingsville, ON) • Powerhouse Brewing Company (London, ON) • Latina Beer (Niagara Falls, ON) • Paniza Brewing Co (Toronto, ON) • Jackass Brewing (Cambridge, ON) • Anderson Craft Ales (London, ON) • Storm Stayed Brewing Company (London, ON) • Nickel Brook Brewing Co. (Burlington, ON) • Broken Rail Brewing (St. Marys, ON) • London Brewing (London, ON) • Sassy Britches Brewing Co (Brantford, ON) • Railway City Brewing Co. (St. Thomas, ON)
2025 FOOD
Chucky Habanero Hot Sauce • Bitten on Locke
Fiesta Empanada • LeSher Kitchen • Fresh Burrito Mexican Grill • Chickbites
North Of The Border Tacos • Born2eat • Picante mx • Mexi-can cocina • Big Daddy Bacon • Maria's Tacos • Bigjerk • Hometown Tacos & Pretzels • Unique Choice
La Parrillada Grill• Craklins Fish & Chips • El Patcho’s Tacos
FEATURES/FUN
Cup rinsing stations • Free water stations • Oktoberfest style seating area • Board game seating area • Beer pong area • 9:00 PM Dance Party • NES Classic • SNES Classic • SEGA Classic • Playstation Classic • Jenga • Battleship • Connect Four • Name Tag Station • People Watching👀 • Hot Sauce Sampling • Beer, cider & spirits available • 16+ Taco Exhibitors • 24 Drink Exhibitors • Digital Menu Card
TICKET INFO
➡️ All General Admission Tickets include admission to the Festival and an official 10-ounce I❤︎BEER sampling cup. Tokens can be purchased online with your ticket or at the festival (Cash Only at the event) at the designated token tent.
🎫 Designated Driver Tickets are $10 + tax at the Door. DD Tickets give you admission to the event but you are not permitted to consume any alcohol at the Festival (If caught consuming alcohol of any kind, you'll be removed from the venue). Non-alcoholic drinks and food can be purchased using tokens at the local food vendor booths and the snack shack.
🙋 Volunteer prior to or during the event to get FREE Tickets and Tokens. Start times are flexible and the work is pretty easy. [SIGN UP PAGE]
🚨 The Earlier you buy your admission ticket, the cheaper it is. Tickets start at just $12.99 for Session #1 and $16.99 for Session #2 (Plus HST and Ticket Fees) and gradually make their way up to our regular ticket price of $22.99/$26.99 (Plus HST and Ticket Fees).
TICKET PRICING
Session #1 Ticket Price (Saturday Day - 12:00 PM to 5:00 PM)
🎟️ Early Bird Pricing - $12.99 + Tax & Fee
(Discount Expires Wednesday, January 21st, 2026 @ 11:59 PM)
🎟️ Tier 1 Price - $14.99 + Tax & Fee
(Discount Expires Wednesday, February 11th, 2026 @ 11:59 PM)
🎟️ General Admission - Online Price - $16.99 + Tax & Fee
🎟️ General Admission - Door Price (If Tickets are Still Available) - $22.99 + Tax & Fees
Session #2 Ticket Price (Saturday Night - 5:00 PM to 10:00 PM)
🎟️ Early Bird Pricing - $16.99 + Tax & Fees
(Discount Expires Wednesday, January 21st, 2026 @ 11:59 PM)
🎟️ Tier 1 Price - $18.99 + Tax & Fees
(Discount Expires Wednesday, February 11th, 2026 @ 11:59 PM)
🎟️ General Admission - Online Price - $20.99 + Tax & Fee
🎟️ General Admission - Door Price (If Tickets are Still Available) - $26.99 + Tax & Fees
🎟️ BUY Tickets 👉🏽 (Coming Soon 2026)